Sunday 28 April 2013

The need of creativity today

Creativity is a phenomenon whereby something new and valuable is created (such as an idea, a joke, a literary work, a painting or musical composition, a solution, an invention etc.). The creativity from early ages, have been a dire deed of the world. The obstacles keep emerging time to time, and sometimes to tackle these obstacles the old methods turn out to be archaic. There emerges the need of of innovation. As goes an old adage that" necessity is the mother of invention". Although this is not entirely a proper statement. The main ingredient of the recipe is missing,which is creativity. The creativity accompanied with resilience leads to invention. He who denies to fail, to back down, unsatisfied with the existing discoveries;the creativity that appeared as an idea in his mind, and he who possess the resilience would stand tall and become an inventor.
 Like Edison, who was creative enough to think about a glowing ball which would put end to the darkness in homes and was resilient enough to try for thousand time which finally lead to the discovery of light bulb in 1879.
                              James C. Kaufman and Beghetto introduced a model of creativity. In which they have divided creativity into various fields creativity in learning, solving everyday problem and professional use. A normal person uses his creativity without noticing. When one is getting late for a meeting he brushes his teeth while taking shower or while one is working on a science project and he comes up with an very unique idea of solving the technical problem or chefs in hotels inventing new recipes or when a children writing an essay comes up with examples from his life. Creativity is everywhere
                             When Shaikh Mohammad bin Rashid Al Maktoum came up with an idea that he want people to feel like they are floating in air while having their meal. It was an tough challenge for Tom Wright but he and his team surmounted this challenge using their creativity and came up with an effective infrastructural plan. Which yielded as Al Muntaha, a restaurant located 200 meter above Persian gulf, offering a view of Dubai and rendering the guests with a fell of floating in mid air. This all is outcome of the creativity of Tom Wright and his team who made this dream of Shaikh possible.
                                      Not only in inventing but the creativity is eclectic, it is being used in various other fields. As the businesses over the world are booming, the company needs effective and dedicated workers, but as the competition increases the workers have multiple choices available for them. And it is the company's responsibility to withhold their most valuable asset, so they come up with various plans to keep their workers happy and loyal to the business. They bring new schemes for the workers, paid holidays, insurances, holiday packages,perks e.t.c to keep the workers happy. At Facebook office, the kitchen staff puts out food carts that offer hot dogs, pizza or tacos along the main walkway. And Facebook has two main eateries to feed its staff — Epic Cafe and Cafe 18 — which can seat hundreds of the young, T-shirt-clad, smart and pretty people, most of whom are under 30. All food is free, day and night. The Google office have on site gym cafes and massage programs for their employees.
 As the world is growing, the challenges faced are growing too. So we are in dire need of creativity.